Tag Archives: RIM

RIM to Target Amish Youth

9 Jul

It’s no secret that RIM has been feeling a lot of pain recently. The Canadian telecommunications titan has seen its stock value plummet over the past year. Its PlayBook has been overshadowed by Apple’s very popular iPad products and even the iconic BlackBerry has been losing ground to the latest models of iPhones and Androids. Given these setbacks, RIM has decided to target a market yet untouched by Apple and Android or virtually any tech company for that matter: the Amish. In particular, the beleaguered wireless company is aiming to woo Amish youth, who, though not as tech-savvy as their non-Anabaptist peers, are nonetheless curious of the temptations of the modern, morally compromised world.

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