How to Aggressively Market a Product in a Fiercely Competitive Market — Blackberry Case

17 Jul



“I love my BlackBerry! It has all the apps I could ever need or want and it’s really fast too. Great for work or play! BlackBerry all the way!”

Thurston Heins cocks the gun and points it at Blackberry “enthusiast.”

“Good. Now smile! SMILE!”

With a strained smile and glassy eyes:

“I’m so glad I switched from Android…”

“And what else? WHAT ELSE!?”

“And Apple. I…I got rid of my iPhone and got a Blackberry. I *quivering* I just love my Blackberry.”

Thurston Heins takes the “enthusiast’s” Apple iPhone from his pocket — its background a picture of the enthusiast’s family — and crushes it in his hand, staring shark-eyed at the trembling man.

“That’s right. And you’ll keep loving Blackberry.”


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