How to Aggressively Market a Product in a Fiercely Competitive Market — Blackberry Case

17 Jul

DSC_1205

INT. COMMERCIAL SET – DAY

“I love my BlackBerry! It has all the apps I could ever need or want and it’s really fast too. Great for work or play! BlackBerry all the way!”

Thurston Heins cocks the gun and points it at Blackberry “enthusiast.”

“Good. Now smile! SMILE!”

With a strained smile and glassy eyes:

“I’m so glad I switched from Android…”

“And what else? WHAT ELSE!?”

“And Apple. I…I got rid of my iPhone and got a Blackberry. I *quivering* I just love my Blackberry.”

Thurston Heins takes the “enthusiast’s” Apple iPhone from his pocket — its background a picture of the enthusiast’s family — and crushes it in his hand, staring shark-eyed at the trembling man.

“That’s right. And you’ll keep loving Blackberry.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: